India’s First AI-Powered CRM Built Exclusively for Real Estate

Your Real Estate Sales Team Is Losing Deals. Not Because They're Bad

Because their tools don't think.

Overton is India’s only AI-powered real estate CRM built exclusively for developers and brokers. Our AI qualifies your leads before your team picks up the phone — and tells them exactly who to call next. From the first 99acres inquiry to the final possession cheque.
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Trusted by 500+ developers & brokers across India
  • India's only AI-powered real estate CRM
  • 30-day free trial — no credit card
  • 500+ developers & brokers trust Overton
  • 99acres, MagicBricks, Meta Ads — all connected
  • Setup in 30 minutes

Digital marketing that drives revenue

It’s your turn to shine when we put the spotlight on your brand. We help get the attention and revenues your business deserves in the digital world.

A partner, not a vendor

Why Indian Real Estate Teams Struggle to Scale

Real Estate Lead Management in India Is Broken. Overton Fixes It.

Talk to any sales head at a developer firm or brokerage in India and they’ll tell you the same thing. The leads are coming in from 99acres, Meta Ads, MagicBricks. But deals keep slipping. The problem isn’t effort — it’s infrastructure.
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Real Estate CRM Built for Your Role

The Only Real Estate CRM in India Built for Both Developers and Brokers.

Overton CRM was designed from scratch for Indian real estate — separate purpose-built modules for real estate developers and brokers. Not a generic CRM adapted for property sales. A real estate CRM that works the way your business actually works.
more about our unique approach

Real Estate CRM Built for Your Role

The Only Real Estate CRM in India Built for Both Developers and Brokers.

Overton CRM was designed from scratch for Indian real estate — separate purpose-built modules for real estate developers and brokers. Not a generic CRM adapted for property sales. A real estate CRM that works the way your business actually works.
more about our unique approach
Verifies the lead is real
Confirms the person exists, picked up, and actually filled the form. Fake numbers and accidental fills flagged instantly — never wasted on your team again.
Asks qualifying questions naturally
Property type, budget range, buying timeline, home loan requirement — captured, structured, and attached to the lead’s profile automatically.
Analyses call & scores the lead
Tone, responses, engagement level — all analysed to generate a score: High Intent, Medium Interest, Low Priority, or Unqualified.
Recommends next action for your team
Call immediately, send a quotation, schedule a site visit, nurture, or disqualify. Your salesperson starts each day with a prioritised AI-built action list.
AI-Powered Real Estate CRM Features

India's Only Real Estate CRM With Built-In AI — That Qualifies Leads, Suggests Follow-ups & Reports Results.

Most real estate CRMs in India give you a pipeline. Overton gives you an AI that works inside that pipeline — qualifying leads before your team calls, surfacing the right ones every morning, and diagnosing your performance every week.
AI Feature 01

AI Calling & Lead Validation

The AI That Calls Your Leads Before Your Team Does.

A significant portion of leads from Meta Ads and website forms are not serious buyers — wrong numbers, accidental form fills, zero intent browsers. Your sales team is currently calling every single one with the same energy and time. That stops with Overton AI Calling. The moment a new lead enters your pipeline, AI initiates an automated voice call — a natural, conversational interaction that does four things manually.

Verifies the lead is real

Confirms the person exists, picked up, and actually filled the form. Fake numbers and accidental fills flagged instantly — never wasted on your team again.

Verifies the lead is real

Confirms the person exists, picked up, and actually filled the form. Fake numbers and accidental fills flagged instantly — never wasted on your team again.

Verifies the lead is real

Confirms the person exists, picked up, and actually filled the form. Fake numbers and accidental fills flagged instantly — never wasted on your team again.

Verifies the lead is real

Confirms the person exists, picked up, and actually filled the form. Fake numbers and accidental fills flagged instantly — never wasted on your team again.

AI Feature 02

AI Lead Suggestions

The AI That Tells Your Team Who to Call — Right Now.
Overton’s AI continuously analyses every lead across multiple signals: recency, response rates, quotation engagement, property preferences vs inventory match, budget alignment, call sentiment scores, and behavioural patterns from similar leads that previously converted. Every morning, your team gets a fresh priority list — not a random pile.
Priority Leads — Call These Today
Most likely to convert in the next 7 days, with a one-line explanation: “Opened quotation 3 times in 2 days” or “Budget perfectly matches Tower B availability.”
At-Risk Leads — Going Cold
Strong initial interest but engagement dropping. The AI flags these before they’re lost — giving your team a re-engagement window while it still exists.
Inventory Match Alerts
When a unit becomes available or price changes, AI identifies which leads in your pipeline are the best match. “3 leads match this newly available 2BHK. Call them today.”
AI Feature 03

AI Smart Reporting

Reports That Don't Just Tell You What Happened — They Tell You What to Do About It.
Instead of raw charts, Overton’s AI surfaces diagnoses: “Your conversion rate dropped 3 points. The drop is concentrated in leads not contacted within 4 hours. Leads contacted within 4 hours convert at 14%. After 24 hours: 2%.” That’s not a report. That’s a decision. Automatically generated, every week, without you asking.
Performance Diagnosis
Not just “what happened” but “why it happened” and “what to change tomorrow.” Specific, actionable, written in plain language.
Pipeline Health Score
A weekly score telling you if your pipeline will hit target this month — and exactly what to do if the score is low.
Channel ROI — Which Lead Sources Actually Close
Meta Ads, 99acres, Google, MagicBricks — scored not on volume but on which channels generate leads that actually close deals. Put your budget where it actually works.

Verifies the lead is real

Confirms the person exists, picked up, and actually filled the form. Fake numbers and accidental fills flagged instantly — never wasted on your team again.

AI-Powered Real Estate CRM Features

India's Only Real Estate CRM With Built-In AI — That Qualifies Leads, Suggests Follow-ups & Reports Results.

Most real estate CRMs in India give you a pipeline. Overton gives you an AI that works inside that pipeline — qualifying leads before your team calls, surfacing the right ones every morning, and diagnosing your performance every week.
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Real Estate CRM Features — Complete List

Every Feature Your Real Estate Team Needs. All Built for Indian Property Sales.

Built from the ground up for Indian real estate — RERA compliance, KYC documentation, stage-wise payments, broker-developer relationships, 99acres and MagicBricks integration. Every feature exists because a real estate team in India needed it.
Smart Lead Management

Meta Ads, 99acres, MagicBricks, Google, website — every source in one pipeline. Every call, note, and status change logged automatically.

All Plans
Inventory Management

Project-wise, building-wise, block-wise, unit-wise. Pricing, floor plans, photos, availability — auto-updated when deals close. No double bookings ever.

Developer + Mandate
Role-Based Access Control

Define exactly what every team member can see and do — by module, function, designation.

All Plans
WhatsApp Integration

Sell on the channel your buyers already use. Send follow-ups, floor plans, payment reminders on WhatsApp — all tracked in the CRM. Every conversation logged against the lead's profile. No mixing personal and work phones.

All Plans
RERA-Compliant Document Generation

KYC documents, allotment letters, agreements for sale, demand letters, possession letters — all generated as professional PDFs the moment a deal closes. RERA-ready templates built in. No manual typing, no compliance risk, no delays.

Site Visit Scheduling

Buyers book directly. Auto-reminders sent. Your site team sees who's coming, what they want, what budget they discussed.

All Plans
IVR & Call Recording

Every call recorded and linked to the lead's profile. Replay before your next follow-up. Train new joiners on real calls.

Growth + Scale
AI Calling, Lead Suggestions & Smart Reporting

AI validates every lead before your team calls. Daily priority list of who to follow up with and why. Weekly AI reports that diagnose your pipeline, identify team gaps, score every lead source on ROI — and tell you exactly what to change. Not a dashboard. A decision engine.

✦ AI Feature · Growth + Scale
Stage-Wise Payment Tracking

Configure milestones per project. Track every buyer's schedule. See overdue payments instantly. Send reminders with payment links.

Developer + Scale
Quotation & Invoicing

Branded PDFs in 2 minutes. Track open/paid status. Full billing workflow — pending, sent, overdue, partial, paid.

All Plans
iOS & Android Mobile App

Your full CRM in your pocket. Log inquiries, follow up on leads, check inventory availability, schedule site visits, and close deals from anywhere — fully synced with the web dashboard in real time.

All Plans
Property Portal Integration

99acres, MagicBricks, Housing.com — leads captured instantly into your pipeline.

Growth + Scale
Getting Started

Up and Running in Under 30 Minutes.

No lengthy implementations. No IT team. No consultants. Sign up, set up, and start closing — the same day.
  • Pick Your Plan & Sign Up
    Choose Developer or Broker plan. Sign up in 2 minutes. No credit card needed for the 30-day free trial.
  • Set Up Your Organisation Profile
    Add company details, logo, GST info, and branding. Invite your team, assign roles, configure access levels.
  • Connect Your Lead Sources
    Link Meta Ads, 99acres, MagicBricks, Google, and your website form. Import existing leads from Excel. Pipeline populates automatically from day one.
  • Add Your Projects & Inventory
    Set up projects with blocks, units, floor types, pricing, and photos. RERA-compliant document templates auto-configured.
  • Start Selling — AI Does the Rest
    Leads, follow-ups, site visits, documents, payments — all inside Overton. AI works 24/7 qualifying leads and surfacing priorities.
WhatsApp CRM Integration for Real Estate

WhatsApp Integration - Sell on the Channel Your Indian Buyers Already Use.

Over 500 million Indians use WhatsApp daily — including every buyer in your pipeline. Overton’s WhatsApp CRM integration lets your real estate team send follow-ups, share property details, send payment reminders, and receive replies, all tracked inside the CRM automatically. No more losing conversations in personal phones.

  • Every WhatsApp conversation logged against the lead's profile — timestamped and attributed to the right team member
  • Share floor plans, brochures, and price lists directly from the CRM — no switching between apps
  • Send payment reminders and receive payment confirmation — all tracked without leaving Overton
  • No more mixing personal phones with business conversations — your team's WhatsApp history is company property, not personal data
99acres · MagicBricks · Housing.com Integration

Capture Leads from Every Indian Property Portal Automatically.

Your buyers are discovering properties on 99acres, MagicBricks, and Housing.com before they ever see your Meta Ad. Overton CRM captures leads from every major Indian property portal automatically — so the buyer who enquired on 99acres at 10pm is in your pipeline by 10:01pm, assigned to a sales executive, and getting an AI qualification call before your competitors have even checked their inbox.

99acres

Auto lead capture

MagicBricks

Auto lead capture

Housing.com

Auto lead capture

Meta Ads

Lead Ads API

Google Merchant

Lead capture

Your Website

Inquiry form

Site Visit Scheduling Software — Real Estate India

Real Estate Site Visit Scheduling - Stop Losing Buyers Between Inquiry and Visit.

Research shows 40% of interested real estate buyers in India never make it to the site visit — not because they lost interest, but because the scheduling was chaotic. Double bookings. No reminders. Sales exec forgot to confirm. Overton’s site visit scheduling software fixes all of this automatically.
  • Buyer Books Directly
    Share a booking link via WhatsApp or email. Buyer picks date and time from your available slots. Zero back-and-forth.
  • Auto Confirmation & Reminders
    Buyer gets instant confirmation on WhatsApp. Reminder sent 24 hours before and 1 hour before the visit. No-show rate drops significantly.
  • Site Team Gets Full Context
    When the buyer arrives, your site team already knows: who they are, what configuration they're interested in, what budget they discussed with AI, and what their lead score is.
  • Visit Logged & Pipeline Updated
    After the visit, update status in one tap. Lead automatically moves to the next pipeline stage. AI recalculates priority score based on visit outcome.
RERA Compliant CRM Software India

RERA-Compliant Documents in 60 Seconds

Every document Overton generates — allotment letters, agreements for sale, demand letters, possession letters — is formatted in compliance with RERA requirements for registered real estate projects in India. No extra configuration. No consultant needed. Your legal team doesn’t review format — they review content.

For real estate developers managing RERA-registered projects in India, this removes a significant legal and operational risk from your business — and saves your legal team 3–4 hours per deal.

Allotment Letter
RERA Compliant
Agreement for Sale
RERA Compliant
Demand / Payment Letter
RERA Compliant
Possession Letter
RERA Compliant
KYC Document Pack
Auto-filled

RERA Compliant

All document templates meet current RERA standards for registered projects

Auto-Generated

Buyer details, project info, unit details — auto-filled in under 60 seconds

Zero Manual Errors

No more typing names, wrong PAN numbers, or incorrect unit details

All Docs Stored

Every generated document saved against the buyer's profile — accessible anytime

All Integrations

Connects With Every Platform You Already Use.

Every channel where your buyers discover properties — Overton captures leads automatically. No manual copy-paste, no missed leads, no extra tools.

99acres

Auto lead capture

MagicBricks

Auto lead capture

Housing.com

Auto lead capture

Meta Ads

Lead Ads API

Google Merchant

Lead capture

Your Website

Inquiry form

WhatsApp Business

Messaging

IVR Calling

Call Management

Call Recording

Voice Logs

Apple Sign-In

Authentication

Google Login

Authentication

Payment Links

Collections

Real Estate CRM Pricing India — Transparent & Affordable

Real Estate CRM Starting at ₹999/Month - With a Free 30-Day Trial.

Most real estate CRMs in India charge ₹10,000–₹25,000/month and require a sales call just to get a price. Overton publishes its pricing, offers a free trial, and starts at ₹999/month — because a growing Indian real estate business shouldn’t need to choose between a good CRM and a good marketing budget.
For Brokers

Starter

₹999/mo

Per organisation · Up to 2 users · 1 project
  • Lead & Inquiry Management
  • Follow-up Tracking with Reminders
  • Import / Export Leads via Excel
  • Quotation & Estimation Builder
  • WhatsApp Integration
  • Site Visit Scheduling
  • Mobile App (iOS & Android)
  • AI Smart Reporting (Basic)
  • Property Portal Integration
  • AI Calling & Lead Validation
Book a Live Demo
For Developers & Brokers

Growth

₹2,999/mo

Per organisation · Up to 10 users · 5 projects
  • Everything in Starter
  • 99acres, MagicBricks, Housing.com
  • Inventory Management (Block/Unit)
  • RERA-Compliant Document Generation
  • IVR Calling + Call Recording
  • Invoice Generation & Tracking
  • Role-Based Access Control
  • AI Calling & Lead Validation
  • AI Lead Suggestions (Daily)
  • AI Smart Reporting (Full)
Start Free for 30 Days
For Large Developers & Mandate Firms

Scale

Custom

Unlimited users · Unlimited projects · Priority support
  • Everything in Growth
  • Stage-Wise Payment Collection
  • Multi-Branch / Multi-Office Support
  • Broker Mandate Module
  • Dedicated Account Manager
  • Priority Onboarding & Support
  • All AI Features — Full Access
  • AI Pipeline Health Scoring
  • AI Channel ROI Analysis
  • Website Design (Optional Add-on)
Talk to Sales
For Brokers

Starter

₹799/mo

Per organisation · Up to 2 users · 1 project
  • Lead & Inquiry Management
  • Follow-up Tracking with Reminders
  • Import / Export Leads via Excel
  • Quotation & Estimation Builder
  • WhatsApp Integration
  • Site Visit Scheduling
  • Mobile App (iOS & Android)
  • AI Smart Reporting (Basic)
  • Property Portal Integration
  • AI Calling & Lead Validation
Book a Live Demo
For Developers & Brokers

Growth

₹2,399/mo

Per organisation · Up to 10 users · 5 projects
  • Everything in Starter
  • 99acres, MagicBricks, Housing.com
  • Inventory Management (Block/Unit)
  • RERA-Compliant Document Generation
  • IVR Calling + Call Recording
  • Invoice Generation & Tracking
  • Role-Based Access Control
  • AI Calling & Lead Validation
  • AI Lead Suggestions (Daily)
  • AI Smart Reporting (Full)
Start Free for 30 Days
For Large Developers & Mandate Firms

Scale

Custom

Unlimited users · Unlimited projects · Priority support
  • Everything in Growth
  • Stage-Wise Payment Collection
  • Multi-Branch / Multi-Office Support
  • Broker Mandate Module
  • Dedicated Account Manager
  • Priority Onboarding & Support
  • All AI Features — Full Access
  • AI Pipeline Health Scoring
  • AI Channel ROI Analysis
  • Website Design (Optional Add-on)
Talk to Sales
All plans include a free 30-day trial · No credit card required · Cancel anytime · Email us if unsure which plan fits you — we’ll help honestly, without upselling.
Drive Website Traffic

If you’re ready to increase traffic to your website, it’s time to partner with an agency that knows how to help you accomplish your goals.

Create & manage powerful ad campaigns

When you use ad marketing, you create specific messages to motivate people to take action.

Collect, analyze and deploy marketing data

Get the tools you need to collect marketing data, like Google Analytics, and set up processes for collecting and analyzing it.

Improve brand messaging and conversion

Keeping your brand marketing consistent enables you to create a lasting impression that sticks in consumers’ minds and keeps them coming back.

Client Stories

Teams That Made the Switch.
Here's What Changed.

"We were running three Meta Ad campaigns and had no idea how many leads we were getting — half were going to one person's phone, half to another. Within a week of Overton, we could see every single lead, where it came from, and who was following up. We closed 4 deals in the first month we couldn't have tracked before."
Rajesh Patel
Rajesh PatelDirector · Patel Realty Group, Ahmedabad
"The RERA-compliant document generation alone paid for the entire year's subscription. On our 240-unit township, our legal team was spending 3–4 hours per deal typing KYC and agreements. Now it takes 45 seconds. That is not an exaggeration."
Sunita Mehta
Sunita MehtaCEO · Sunita Developers, Surat
"I manage 12 brokers across two offices. Before Overton, I genuinely didn't know what my team was doing until a deal was either won or lost. Now I see every lead, every follow-up, every call, every stage. I feel like I'm actually running a business, not just hoping for the best."
Ankit Joshi
Ankit JoshiFounder · Prime Mandate Services, Mumbai
FAQ

Answers to the Questions You're Thinking Right Now.

Everything you need to know before getting started.

Still have questions?
hello@overtoncrm.in

Is this actually built for Indian real estate or is it a foreign CRM adapted for India?

Overton CRM was built from scratch for Indian real estate — not adapted from an international platform. It natively handles Indian KYC documentation, GST billing, the developer-broker-mandate relationship structure, RERA-compliant document generation, stage-wise payment schedules, and the specific way Indian buyers and sellers interact. There are no workarounds — they’re built-in features.

Does the AI actually call my leads — or is it just an automated message?

Overton’s AI makes actual voice calls — not SMS blasts or WhatsApp messages. It conducts a natural conversation, asks qualifying questions, and analyses the responses. The full conversation is recorded and attached to the lead’s profile. Your sales team can listen to every AI call before their own follow-up — walking into the conversation already knowing the lead’s budget, timeline, and interest level.

Is there a free trial? Do I need a credit card?

Yes, every account starts with a free 30-day trial — no credit card required. You get full access to lead management features from day one. Unlike Sell.do and DaeBuild — both of which have no free trial and require a sales call just to get pricing — Overton is transparent. Try it free, see the difference, then decide.

We have leads in 99acres, MagicBricks, and Excel. Can we bring them all in?

Yes. Overton integrates directly with 99acres, MagicBricks, and Housing.com — new leads from these portals arrive in your pipeline automatically. For existing leads, bulk import from Excel or CSV takes minutes. Our onboarding team will help you map your columns correctly so nothing gets lost.

How does the WhatsApp integration work?

Overton integrates with WhatsApp Business API. Once connected, every WhatsApp conversation your team has with a lead is automatically logged in the CRM against that lead’s profile. You can send follow-ups, share floor plans and brochures, send payment reminders, and receive replies — all tracked and attributed without leaving Overton. No more mixing personal phones with business conversations.

Are the documents generated RERA compliant?

Yes. All document templates in Overton — allotment letters, agreements for sale, demand letters, possession letters, KYC packs — are formatted to meet current RERA requirements for registered projects. They come pre-built; you don’t need to configure anything for compliance. Your legal team reviews content, not format.

Is our data safe? What if we want to leave?

Your data belongs to you — 100%, always. Stored encrypted, backed up daily, never shared with any third party. If you ever decide Overton isn’t right for you, export your complete data — leads, contacts, documents, history — in standard formats at any time. We don’t hold your data hostage.

The team behind

Team of over 450 experts

At Numerique, we’re focused on building strong and lasting client partnerships. By drawing on our deep industry knowledge and expertise, we provide the insights you need to build and evolve your brand, drive business performance and mitigate risk.

meet the team

Blog

Digital marketing & industry insights

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